Since 2017 Fujiwara has heavily researched the history of the Anne Frank house, uncovering strange new narratives that shape the way we think about history, memory and tragedy in a new technological era of hyper capitalism. This work was originally displayed in Fujiwara’s full reconstruction of the Anne Frank House in 2018. For celebrities a visit to the Anne Frank house during their stay in Amsterdam is almost mandatory.

The association of ‘good- ness’ and the sublime ‘historical narrative’ allow celebrities a rare opportunity to appear humble and sensitive. This is a replica of the outfit Beyonce wore during her much publicized visit to the house. Mediated as a sensitive move, she wore a low cost high street brand Topshop during her visit to signal unity with the people. After her first instagram post, and within 45 minutes, the Topshop items were sold out internationally. Here a hand made replica by the artist, a reconstruction, is displayed in reference to Joseph Beuys’s Felt Suit, with its own intricate links to German history. ​

Simon Fujiwara’s early installations and narrative performances (2008–2012) largely traced his own identity formation as a multi-part auto-fiction presented through the re-staging of his own childhood events, reconstructions of historical places associated with his conception and the mythologising of his origins as an artist. His work can be seen as a complex response and sometimes critique of the increasing cultural obsession with self-presentation that new technologies offered to his generation. Working often in collaboration with others in the telling of supposedly personal stories, Fujiwara’s work explores the concept of the contemporary individual–self-determined, self-narrativised, unique–and presents a highly contingent notion of the self that can only be defined through the participation of others.​

Fujiwara’s recent solo exhibitions include: Joanne, Galerie Wedding, Raum für zeitgenössische Kunst, Berlin (2018), Hope House, Kunsthaus Bregenz (2018); Figures in a Landscape, Kunsthalle Düsseldorf (2016), The Humanizer, Irish Museum of Modern Art, Dublin (2016), White Day, Tokyo Opera City Gallery (2016), Three Easy Pieces, The Carpenter Center, Harvard University, Cambridge (2014), Grand Tour, Kunstverein Braunschweig (2013), 1982, Tate St. Ives (2012), and Welcome to the Hotel Munber, Power Plant Contemporary Art Gallery, Toronto (2011). Among recent biennials and group exhibitions are: Berlin Biennale 9, Akademie der Künste, Berlin (2016), Storylines, Solomon R. Guggenheim Museum, New York (2015), Un Nouveau Festival, Centre Pompidou, Paris (2014), Sharjah Biennial (2013), Shanghai Biennial (2012), Gwangju Biennial (2012), São Paulo Biennial (2010), and the 53th Venice Biennale (2009). Fujiwara was the recipient of the 2010 Baloise Prize at Art Basel and the 2010 Frieze Cartier Award.​