Muriel is the mind behind eFarmz. Eight years ago, after a successful career in marketing with prominent multinational companies, Muriel took the leap and founded eFarmz. Already an intrapreneur during her employed days, she seized the opportunity presented by her job loss to embark on her entrepreneurial journey.

Today, eFarmz has grown into a thriving business, generating an impressive 10 million in annual revenue and providing employment to 50 dedicated individuals, playing a pivotal role of the agroalimentary industry.

Muriel has been central to shaping the future of sustainable agriculture and changing the way we access fresh, locally-sourced produce.